The University Enrollment Management Council engaged in strategic planning for recruitment activities targeted at the University’s traditional as well as specific potential student populations (joint/dual degree, EIP, military, Hispanic, part-time, BGS, low income). Recruitment targets and goals were set at a 1% increase. Strategies included the development of programs, dedicated admissions personnel, and funding sources for each student category.
Additionally, increased focus was placed on retention of undergraduate. A target of a 1% annual increase was set for both retention and graduation rates. Advisors continued aggressive attention to student registration for Fall, Spring, and Summer sessions including multiple direct contacts with all eligible students not registered. Students were encouraged to take 15 credits/per semester in order to progress to graduation in 4 years. A strategic funding schedule for increasing the number of scholarships available for high ability and high need students was continued.
