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Increase Student Retention (Atlanta Metropolitan State College-2024)

Strategy/Project Name: 
Increase Student Retention
Momentum Area: 
Change Management
Category: 
Strategy/Project Description: 

AMSC will implement pre, real-time, and post semester strategies to improve student retention.  Retention strategies will be targeted based on student type, age group (traditional vs. adult learners), gender, first generation, and enrollment status (full-time vs. part-time).  Hanover Research has completed a study to identify factors that impact student retention at AMSC. The project will utilize the retention factors from the Hanover study to devise and apply intervention strategies to identify and support high-risk retention students, reducing attrition and proactively improving student retention rates.

Activity Status: 
Evaluation/Assessment plan: 

The key performance indicators will be (1) retention rate (fall-to-fall) for full-time and part-time students, and (2) % student retention (Year 1 Freshman).  The target is to improve retention at least 2% annually.

Progress and Adjustments: 

This is a new strategy that deviates from previous retention projects in that it is a more targeted approach

Plan for the Year Ahead: 

The activity will commence in and extend beyond the year ahead.

Challenges and Support: 

Retention issues that are related to student’s personal circumstances are more challenging, more unpredictable, and difficult to address than those related to academic and financial issues.

AMSC has recently become a member of the Georgia State University National Institute for Student Success (NISS) program and anticipates NISS will provide significant training and guidance to support the institution’s student success activities. AMSC has plans to create an Office of Student Retention, which will provide oversight, long-term planning, and sustainability for the institution’s retention efforts.

Contact email: 
Primary Contact: 
Dr. Meda Rollings